PFL Direct Mail Platform

PFL is well suited to a company that is doing a lot of batch, personalized direct mail. All the mail happens at the same time, and all the information is easily accessible within the CRM, which would be an ideal scenario. It is not as suited to a company hoping to achieve full automation.

PFL Direct Mail Platform is well-suited for:Multi-Channel Campaigns: When organizations want to orchestrate multi-channel marketing campaigns that seamlessly integrate physical direct mail with digital channels like email and social media, PFL excels in coordinating these efforts for maximum impact.Personalized Outreach: In scenarios where personalization is key, such as sending personalized thank-you notes, welcome packages, or customized offers to high-value customers, PFL's ability to create tailored direct mail pieces is highly effective.Lead Nurturing: For lead nurturing campaigns, especially in B2B settings, PFL is useful for sending targeted follow-up materials after webinars, conferences, or trade shows, helping organizations stay top-of-mind with prospects.Account-Based Marketing (ABM): PFL is a valuable tool for ABM strategies, enabling organizations to send highly personalized and attention-grabbing direct mail pieces to key accounts, enhancing engagement and building relationships.Reactivation Campaigns: When re-engaging dormant customers or subscribers, PFL's automation and tracking capabilities allow organizations to craft compelling reactivation offers and monitor their effectiveness.Seasonal Promotions: For businesses that run seasonal or holiday promotions, PFL can be used to create eye-catching, themed direct mail materials that stand out in customers' mailboxes.Compliance-Heavy Industries: In industries with strict compliance requirements, such as healthcare or finance, PFL's security features and data protection ensure the safe handling of sensitive customer information.However, PFL Direct Mail Platform may be less appropriate in scenarios where:Low-Volume Mailings: For organizations that only occasionally send direct mail and have low volumes, the platform may be more cost-effective to outsource to a local print shop or use simpler tools.Limited Design Customization Needs: If design customization is not a priority, and organizations only need basic, non-personalized mailers, simpler and more cost-effective solutions might suffice.Short-Term Campaigns: In situations where campaigns have a very short timeline and the setup process for PFL may take too long, it might not be the ideal choice.Minimal Integration Needs: For organizations that primarily rely on standalone direct mail efforts and do not require extensive integration with other marketing channels or systems, a simpler direct mail solution could be sufficient.

PFL is a great tool for marketing teams who are looking to empower front-line sales execs with access to the collateral they can use to supplement the sales cycle, whether: softening up a customer prior to an in-person meeting, "Hey, did you get that swag pack I sent you?" thanking a customer for their participation in an event; "Just wanted to say thanks for attending the webinar last week." showing VIP customers some love and appreciation; "Happy holidays, so glad we took the time to deepen the partnership this year!"

If your sales and marketing team is looking to create intentional marketing campaigns with multiple touch points, direct mail is a key. It allows for the personal touchpoint and shows that as a company we aren't just targeting everyone out there, but we are trying to make those intentional connections.

If you manage or support a large team of BDRs and AEs and want to scale up your direct mail outreach, PFL's Direct Mail Platform is the way to go. They make it easy to build a catalog of gifts to make accessible to your sellers with send limits and reporting so you can measure what's working and make smart reinvestments over time.

PFL Direct Mail Platform has helped us to send out materials via Marketing Cloud and always works with us to communicate how things are working and when things are not working. It integrates easily and the pieces can be adjusted and re-used very easily. It's easy to switch out materials within our MC journeys without having to rebuild, which is helpful at our busiest time of year when we might have to change and update materials several times.

Any type of mailer campaign where you would like to send a gift to prospects.

If you have a large team spread out, then PFL is necessary. You can control spend and limit purchases. Items are sent directly to those who need them without me doing it.

Well suited for integrated campaign motions that are built to surprise and delight prospects and customers alike.
Webinars, virtual events, behavioral triggers from content engagement, in-person or hybrid events, campaign engagement, executive door openers, and so so many more opportunities.

If you have a budget and are trying to sell services or complex products, pairing print and create tactile pieces with your digital campaigns can be very effective. We made the mistake of not including a trackable CTA on our first mailer. If you just need a print provider, there are probably cheaper options, but the ability to integrate with Marketo makes it a powerful automation tool!

If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.